Marketing Manager, App

Travel. It's one of life's simple pleasures. But, ooof, planning it can feel like hard work. For the last 20 years we've been on a mission to empower every traveller with innovative tools, insights and experiences that help people get to where they're going, so they can spend more time out exploring the world, and less time anxiously bouncing around 25 browser tabs and endless spreadsheets. Our traveller-first approach drives everything we do and it's never been more important than it is today.

When we launched as a flight comparison site back in 2003, we changed the game by helping travellers feel smart, like they were in on a secret, that promise hasn't changed. And today, while we're a world leader in travel, with millions of people using our products every single day we know there's so much more we can be doing.

Being part of Skyscanner means joining a team hell bent on building the world's most innovative, and helpful travel experiences possible. We're hugely ambitious and believe we have the chance to genuinely challenge and disrupt the industry.

We are looking for an App Marketing Manager to join our rapidly growing marketing team and scale up our App Store Optimisation (ASO) program to improve App Store ranking and drive organic installs in more than 50 countries worldwide. Working within App Marketing you'll be responsible for devising, managing, executing and reporting on all ASO activities in Google Play and Apple App Store. This role is an amazing opportunity for a passionate marketing manager to make a huge impact as we develop our app marketing strategy to reach millions of travellers each month.

About the Role:

• Creating global ASO strategies, priorities, and roadmaps to improve App Store ranking and drive installs
• Collaborate with product, engineering, design, localisation and copy-writing teams to improve the performance of our ASO video, imagery and ad copy
• Formulate keyword strategies designed to drive high-quality traffic to our App Store listings
• Plan and execute A/B testing to increase conversions, establish best practices, and report results
• Create reporting to monitor ASO performance and show improvements over time
• Leverage internal data, industry insights, market trends, and the competitive landscape to make data-driven recommendations for continuous improvements
• Support other app marketing initiatives as needed, including merchandising the app on our website; in-app messaging; paid and influencer marketing etc.

About you:

• Background in product, marketing or product marketing.
• Experience working with apps or keen interest in learning more about apps.
• Proven track record of planning and executing impactful customer strategies.
• Solid project management skills; working with key stakeholder teams to meet deadlines.
• Highly analytical and deep-diving; able to analyse and apply data; and evaluate the success of different marketing tactics.
• Good understanding of marketing tools, and app stores.
• Experience working with / managing agency relationships
• You are an excellent communicator (written and verbal).
• You enjoy working as part of a team but can also thrive independently.
• Experience with data.ai and keyword research is desirable but not essential.