Brand Marketing Manager

Role Purpose

As the Brand Marketing Manager, you are responsible for contributing to and executing the brand strategy, positioning, and messaging for LifeSearch and our products and services - ensuring alignment with our brand purpose and business objectives.

You will help create and deliver impactful campaigns for consumers and LifeSearch/partner customers, to drive greater awareness and engagement.

Your primary purpose is to enable and support profitable revenue growth for LifeSearch - always acting to protect people properly and ensure best possible customer outcomes.

Essential

• At least 3 years of experience in brand marketing, preferably in the financial services, with a proven track record of success. Protection space would be an advantage.
• Passionate about the brand and the customer, and committed to delivering high-quality work.
• Experience in planning, running and evaluating integrated marketing campaigns across multiple channels and platforms
• Experience in running social media presence, post and content creation, and performance evaluation.
• Reporting to the Head of Brand & Partner Marketing and working closely with the wider marketing team, digital and sales teams you will deliver consistent and engaging brand communications, content and assets across all channels.
• Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
• Strong analytical skills to assess market trends, customer needs, and campaign performance.
• Experience in managing and dealing with external agencies and suppliers.
• Strong collaboration skills to work effectively with cross-functional teams, including sales, digital, operations and with external suppliers/partners.
• Self-motivated, proactive, and results-oriented, with the ability to work under pressure and meet deadlines.
• Proficient in using various marketing tools and platforms, such as Hubspot, Google Analytics, Mailchimp, Hootsuite, WordPress, etc.

Desirable

• Advanced level qualification in Marketing, or equivalent fields.
• Experience in developing and running social media across multiple channels and platforms
• Understanding of content management and disciplines, and platforms/tools.

What We Offer:

• A collaborative, growth-focused environment with ambitious goals for protecting people and businesses
• Opportunities to make a real impact from day one and be a part of a growing Marketing function
• Career development and learning support through our specialist Learning & Development team as well as access to external providers
• Competitive salary including performance-based bonuses and long service benefits and bonus payments
• A huge range of flexible benefits from life insurance, health & dental plans, health assessments, critical illness cover and income protection, to name a few
• Lifestyle benefits such as discounted gym memberships, tech loans, electric car leasing, shopping cashback offers, and more!
• Opportunities for individual participation in community and charity work
• Hybrid working - 10 days per month in an office, where those important in-person collaboration and ideation sessions will happen!