Are you an experienced and dynamic marketer looking for a new challenge in the accountancy industry? Our client, a top 25 UK accountancy firm based in London, is seeking a Senior Marketing Manager to join their rapidly growing team. With a focus on client satisfaction and a forward-thinking approach to marketing, our client is dedicated to establishing themselves as a trusted and innovative firm in the market.
As the Senior Marketing Manager, you will play a crucial role in driving the strategic direction and execution of marketing initiatives, while managing a team of talented marketing professionals.
Responsibilities include:
- Leading and mentoring a team of marketing professionals, fostering their personal and professional development.
- Developing and implementing comprehensive digital marketing strategies to drive growth and increase brand recognition.
- Collaborating with Partners to align marketing objectives with business goals, utilising both digital and traditional channels.
- Overseeing the creation and distribution of impactful content across various digital platforms.
- Conducting market research and competitor analysis to stay informed of industry trends and target audience preferences.
- Utilising data analytics to inform marketing strategies and optimise performance.
- Monitoring marketing budgets and ensuring adherence to financial plans.
Ideal candidate requirements:
- Proven experience in a managerial marketing role, with the ability to effectively lead and develop a team.
- Strong relationship-building skills, with the ability to collaborate with stakeholders at all levels.
- Solid experience in marketing planning, budgeting, and aligning strategies with business objectives.
- Track record in successful campaign conception, implementation, and measurement.
- Proficiency in various digital marketing channels, including SEO, PPC, social media, and content management systems.
- Highly organised with excellent project management skills and the ability to handle multiple projects simultaneously.
- Strong analytical skills, with the ability to derive insights from data to inform marketing strategies.
If you are a proactive and experienced marketing professional with a passion for digital marketing, strategic thinking, and leadership, we would love to hear from you. Take the next step in your career and apply today for this Senior Marketing Manager position!