PPC Manager

PPC Manager - Manchester

As a PPC Manager, you'll play a critical role in our client's business growth strategy. Reporting to the Head of Digital Marketing, you'll develop, implement, and optimize high-performing PPC campaigns to achieve our client's business objectives. Your expertise will drive lead generation, increase website traffic, and maximise conversions.

Responsibilities:

• Build, launch, and manage innovative PPC campaigns focused on KPI and ROI.
• Develop and implement PPC strategies aligned with business objectives.
• Manage PPC budgets and adjust bids to optimize ROI.
• Analyse campaign data to generate insightful reports and optimize campaigns for maximum ROAS.
• Conduct thorough keyword research and create compelling ad copy.
• Collaborate with internal teams to ensure maximum campaign performance.
• Stay updated with the latest PPC trends and best practices.

Requirements:

• Minimum of 3 years of relevant experience in managing PPC campaigns.
• Proficiency in analytics tools (Google Analytics) and tracking/conversion optimization.
• Strong numerical and literacy skills.
• Ability to produce accurate, commercially focused MI that tracks against business KPIs.
• Up-to-date with digital marketing trends.
• Enthusiastic with a desire to learn and grow.
• Experience in paid search and display advertising.

Desirable:

• Degree educated.
• Experience in a regulated financial service environment.
• Experience running financial services campaigns

Benefits:

• Friendly and inclusive working culture.
• Hybrid working options.
• Generous holiday allowance and birthday leave.
• Employee Benefits Scheme.
• Continuous Learning and Development opportunities.

Interested? Please Click Apply Now! PPC Manager - Manchester